Last updated: 20th March 2025

This privacy notice for Microbira Limited (‘Company‘, ‘we‘, ‘us‘, or ‘our‘,), describes how and why we might collect, store, use, and/or share (‘process‘) your information when you use our services (‘Services‘), such as when you: 

• Visit our website at https://microbira.com/microbira.com, or any website of ours that links to this privacy notice 

• Engage with us in other related ways, including any sales, marketing, or events 

• If you have any questions or concerns about this Privacy Notice, please contact us at [email protected]. 

SUMMARY OF KEY POINTS 

We collect personal data such as name, email address, and technical data (e.g., IP address, device details, browsing behaviour). We do not process sensitive data. Your data is used to provide and improve our services, respond to inquiries, enhance security, comply with legal obligations, and send marketing communications where permitted. We may share your data with trusted third-party service providers and legal authorities when required. Under UK law, you have rights including access, correction, deletion, and restriction of processing. 

For further details, please read the full Privacy Notice below. 

 1. WHAT INFORMATION DO WE COLLECT? 

Personal information you disclose to us 

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. 

Types of personal data we may collect: 

• Identity Data – Name, title. 

• Contact Data – Email address, phone number. 

• Marketing Preferences – Whether you have opted in or out of marketing communications. 

• Sensitive Information. We do not process sensitive information. 

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information. 

Information automatically collected 

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, log and usage data, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.  

This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. We process this information to enable you to visit the websites, to improve and accelerate the presentation of the websites, to adapt and prepare the information offered for specific target groups and to design the websites according to user preferences.  

Like many businesses, we also collect information through cookies and similar technologies. If you choose to opt out, you may not be able to use certain aspects of the Services. You can control cookies through your browser settings. 

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your personal information for a variety of reasons, depending on how you interact with our Services, including: 

• To request feedback.  

• To send you marketing and promotional communications. (You can opt out of our marketing emails at any time.) 

• To deliver targeted advertising to you.  

• To protect our Services.  

• To identify usage trends.  

• To determine the effectiveness of our marketing and promotional campaigns 

• To save or protect an individual’s vital interest.  

 3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

The UK General Data Protection Regulation (GDPR) require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information: 

• Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time. 

• Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to: 

• Send users information about special offers and discounts on our products and services 

• Develop and display personalised and relevant advertising content for our users 

• Analyse how our Services are used so we can improve them to engage and retain users 

• Support our marketing activities 

• Diagnose problems and/or prevent fraudulent activities 

• Understand how our users use our products and services so we can improve user experience 

• Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved. 

• Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person. 

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may need to share your personal information in the following situations  

• Business Transfers. If our business is merged, sold, or restructured. 

• Regulatory Authorities – If required by law or legal processes. 

 Microbira Limited has not disclosed or sold any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. Microbira Limited will not sell personal information in the future belonging to website visitors, users, and other consumers. 

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice. 

6. HOW LONG DO WE KEEP YOUR INFORMATION?

We will only process your personal data for as long as it is necessary to fulfil the purpose of the processing (e.g., until the matter you have contacted us with is completely clarified) or until you withdraw your consent if applicable, unless another legal basis exists or legal obligations or the establishment, exercise or defense of legal claims make a longer retention necessary. 

7. WHAT ARE YOUR PRIVACY RIGHTS?

Under UK GDPR, you have the right to request access to your personal data, the right to be informed, request corrections to inaccurate data, request deletion of your data (where legally applicable), restrict or object to processing, withdraw consent for marketing communications, and request data portability where applicable.  

To exercise your rights, or if you have any questions or comments, please contact us at [email protected].  

We will not discriminate against you if you exercise your privacy rights. Upon receiving your request, we will need to verify your identity. 

8. CONTROLS FOR TRACKING TECHNOLOGIES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (‘DNT’) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice. 

9. CATEGORIES OF PERSONAL INFORMATION

We have collected the following categories of personal information in the past twelve (12) months: 

Category	Examples	Collected
A. Identifiers	Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name	YES
B. Personal information categories listed in the California Customer Records statute	Name, contact information, education, employment, employment history, and financial information	YES
G. Geolocation data	Device location	YES

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of: 

• Receiving help through our customer support channels; 

• Participation in customer surveys or contests; and 

• Facilitation in the delivery of our Services and to respond to your inquiries. 

10. DO WE MAKE UPDATES TO THIS NOTICE?

We may update this privacy notice periodically. The updated version will be indicated by an updated ‘Revised’ date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information. 

11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO) by email at [email protected]. 

If you have any further questions or comments, you may also contact us by post at the following corporate address: 

Microbira Limited 

6 Logie Mill 

Edinburgh EH7 4HG 

United Kingdom 

 

12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please submit a request form by clicking here.